Privacy Policy


In the company "SILMA B&W" d.o.o. Beograd-Stari grad we value your privacy, that's why we take care of your data with extreme care.

In this Privacy Policy, we inform you about the basis of collecting personal data, the type of data we collect, the methods of collection, processing, use, disclosure and transfer of your personal data.

All information is secure and we will not transfer it under any conditions to a third party without a legal basis, which ensures completely safe and secure business and cooperation with the company "SILMA B&W" d.o.o. Beograd-Stari grad.

Please carefully read this Privacy Policy and all the information contained in it, considering that we collect certain of your personal data in situations when you contact us by phone, when you create an order on our website, when you use our services or when you visit our website.


S vremena na vreme možemo izmeniti ovu politiku kako bi ona bila u skladu sa zakonskim zahtevima i načinom našeg poslovanja. Redovno posećujte našu stranicu kako biste našli najnoviju verziju ove politike. Ukoliko unesemo bitne izmene u ovu politiku o zaštiti privatnosti, obavestićemo Vas o tome na našem internet sajtu (“Obaveštenje o promeni”).

"SILMA B&W" d.o.o. Beograd-Stari grad encourages you to review this Privacy Policy often, in any case before providing personal information.

Third party websites

Websites may contain links or references to other websites. "SILMA B&W" d.o.o. Beograd-Stari grad has no control over these websites. "SILMA B&W" d.o.o. Beograd-Stari grad Privacy Policy does not apply to these websites. "SILMA B&W" d.o.o. Beograd-Stari grad is not responsible for the privacy policy of these websites. The company "SILMA B&W" d.o.o. Beograd-Stari grad recommends that you review the website's privacy policy each time you visit the website. If you believe that the links refer to websites that engage in illegal activities, please inform "SILMA B&W" d.o.o. Beograd-Stari grad.


In this policy you can find information about:

  • the types of personal data we collect
  • situations in which we collect certain personal data
  • information about how we use your personal data
  • your rights related to the collection and processing of personal data

"SILMA B&W" d.o.o. Beograd-Stari grad collects your personal data for the following purposes:

  • Shopping on our web shop;
  • Sending e-mails and SMS with information about discounts, special events and other benefits
  • In order to realize the legitimate interests of the company "SILMA B&W" d.o.o. Beograd-Stari grad, unless your interests or basic rights and freedoms prevail over these interests;
  • To contact you (in case of sending a response to a request, complaint, or complaint)
  • To improve the quality of our customer support services
  • To file lawsuits and defend against accusations
  • For the sake of safety at work with the monitoring of access to business premises
  • To comply with legal obligations

When we collect your data:

When shopping online, we will take and use from you only the information that is necessary to provide the sales service. This may include personal data such as: name and surname, address to which the product is delivered, name and surname of the person to whom the ordered product is delivered (if the person to whom it is delivered is not the customer), the address of the legal entity if the delivery needs to be made in on the premises of the legal entity where the recipient works, mobile phone number, e-mail address, date of purchase, current account number - if payment is made via post office , or for the purpose of payment of a refund in case of acceptance of the complaint.

When providing information about the recipients of the shipment, it is your responsibility to introduce the recipient, in the process of data collection for the purpose of providing the shipment delivery service, and explain how we will use his personal data, as provided in this Privacy Policy. It is your responsibility to obtain his/her consent to share their data with us and to inform them about the conditions for processing their data by the company "SILMA B&W" d.o.o. Beograd-Stari grad, as provided for in this policy.

When shopping online, you have the option to provide information, as well as consent to receive information about new products, discounts, special events, and other benefits. Find out about ways to cancel this option in the section of the Privacy Protection Policy entitled - Cancel the option to receive news and notifications. Revocation of consent does not affect the admissibility of processing that was carried out on the basis of consent before the revocation.

We can also store the communication we have with you - recording the calls you make. We do this in accordance with the law, to help us monitor and improve the quality of our customer support services, to file lawsuits and defend against accusations, and to comply with our legal obligations.

Personal data is collected and used to resolve objections/complaints about the services provided or to respond to the service user's request. In such cases, i.e., when the service user's complaint is accepted, in addition to the personal data collected for the purpose of providing the delivery service, the company "SILMA B&W" d.o.o. Beograd-Stari grad also collects information about the current account of the service user to which the payment will be made.

We will collect, use and share your personal data only when there is an appropriate legal basis for doing so. The legal basis for the collection of personal data is based on the achievement of the goal of realizing the sale that you initiated and our legitimate interests as a commercial organization, to ensure the continuous provision of a high level of customer service; resolving service user complaints; to file lawsuits and defend against accusations.

The performance of these procedures is unlikely to jeopardize your interests or fundamental rights and freedoms that include the protection of your personal data.

  • when we need to use your personal data to comply with relevant legal or regulatory obligations and
  • when we have your consent to use your personal data for a specific purpose - online shopping, sending e-mails and SMS with information about discounts, special events and other benefits;

Use of cookies

Website of the company "SILMA B&W" d.o.o. Beograd-Stari grad can use cookies to make the site work properly, to analyze usage, to be able to make further improvements to the site, to improve the user experience.

Presentation of your personal data

"SILMA B&W" d.o.o. Beograd-Stari grad will not disclose your personal data outside the territory of the Republic of Serbia.

Protection of your personal data

We will use various safeguards and technologies to protect your personal data from unauthorized access, use, disclosure, alteration or destruction, in accordance with applicable personal data protection regulations. For example, when "SILMA B&W" d.o.o. Beograd-Stari grad engages a service provider (third party) (as a processor), that service provider will be carefully selected and obliged to use appropriate protective measures when it comes into contact with your personal data (including maintaining the confidentiality of your personal data and implementing appropriate technical and organizational security measures).

Data retention period

We will keep your personal data as long as the law prescribes. The company "SILMA B&W" d.o.o. Beograd-Stari grad has determined the periods in which personal data are stored and measures are taken that the company can identify only for as long as is necessary for the purpose for which the personal data is processed. In case there is a need, "SILMA B&W" d.o.o. Beograd-Stari grad will ask for your permission to keep your data for a longer period.

If required by regulations, certain data are kept longer or permanently.

The collected data is kept until the completion of the service, i.e., five years from the end of the business year in which the payment was made, in accordance with the obligation prescribed by the Accounting Act.
When we use your data for the purpose of sending e-mails and SMS with information about discounts, special events and other benefits, we will keep the collected data until we refuse your consent.

We will also keep your personal data if we have to keep them in connection with legal proceedings or investigations involving "SILMA B&W" d.o.o. Beograd-Stari grad, until the end of the procedure.

In the case of sending a complaint or reclamation, requests are retained until the final resolution of the request.
When special data retention periods are not prescribed by law, we store your data in accordance with the principle of proportionality and the principle of data retention limitations provided for by the law governing the protection of personal data.

Your rights regarding the processing of your personal data

Right to information: All information must be given to the person to whom the data refer before the processing begins, regardless of whether the data was requested;

Right of access: The data subject can obtain confirmation that his personal data is being processed and, if such personal data is being processed, access to such data and information about the processing (purpose, type of personal data, legal basis, sharing with third parties, period storage, etc.);

Right to correction and addition: If incomplete or inaccurate personal data is processed, the person to whom the data refers can at any time request that the data be corrected or supplemented.

Right to erasure: After the expiration of the data storage period and when there are no other legitimate reasons for data storage, the data is deleted.

The right to limit processing: In case of illegal processing, and the person to whom the data refers refuses deletion and instead requests a restriction of the use of the data; if personal data are no longer needed, but the person to whom the data refers is needed for legal requirements or procedures related to the protection of rights (in court or other proceedings); if the accuracy of the data is contested for the time it takes us to verify the accuracy; an objection to the processing has been filed, and it is being assessed whether our legitimate interests prevail over the interests of the person to whom the data refer;

Right to data transfer: personal data (if stored) can be submitted in electronic form, which can then be submitted by the data subject to any other entity. We may also be asked to transfer data to another controller, if technically feasible.

Right to object: The person to whom the data refers has the right to submit an object to contest data processing on the basis of legitimate interest. Also, if he or she believes that data protection regulations have been violated during the processing of his or her data, he or she can contact He certainly has the right to appeal to the Commissioner for the Protection of Personal Data

You have the option to unsubscribe from receiving news and notifications using one of the following options:

  • By sending an e-mail to

When you unsubscribe from receiving Notifications, you may still receive some notifications that were already generated, prior to your cancellation. This may happen due to the processing time and schedule of generating news and notifications.

Data handler

Company "SILMA B&W" d.o.o. Beograd-Stari grad, based in Belgrade, ID number: 21860662, is the controller of your personal data.


If you have questions regarding the processing of your personal data, or if you need additional information, please contact

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